When Joe tasted a mouthful, he was amazed how delicious it was - a dense taste, better than any pasta he'd eaten before. Food was suddenly different - he felt as if his taste buds were doing the cha-cha-cha on Strictly.

Joe loves his Italian heritage: the language, the opera, the lasagne! But it's hard to celebrate his Italian roots in Bryn Mawr, South Wales, where his mam is sick of running the family's tatty café. Just like his great- grandfather, who opened the café in 1929, Joe is an entrepreneur. He vows to save the family business, and to spice up the tired High Street with a little Italian flavour!