‘From day dot, young Geoff had a curious and unshakeable love for beans.’ 
 
It is only fitting then, that when Geoff grows up, he gets a job at the Heinz baked beans factory.   As ‘Head of Innovation,’ it is Geoff’s job to create new products in the laboratory.  Young and single Geoff realises that a tin of baked beans can be too large for one person and he designs ‘the one for one,’ a tin of beans just right for one person to have as a snack.
 
One day, Geoff notices a beautiful colleague who works in the Department of Spaghetti, he realises he may need to share his beans so he designs a larger can – ‘The one for two.’  Two soon becomes four, with the introduction of little twin beans and then Geoff realises that he needs ‘The one for all’ tin of beans.